The pitch deck for Il Circ was designed as a visual framework to support pitching a serialized drama with a strong atmospheric and genre-driven identity. The project centered on translating the series’ themes, setting, and narrative tension into a clear and cohesive presentation format suitable for industry discussions.
The visual approach prioritized mood-setting and world-building. Dark tonal contrasts, textured elements, and controlled typographic choices were used to reflect the series’ mysterious and performative qualities, while maintaining legibility and hierarchy across slides. Content was organized to allow the reader to move gradually from conceptual framing into narrative and character information, reinforcing pacing and clarity.
Rather than relying on overt visual effects, graphic treatments were applied selectively to support genre cues and maintain consistency throughout the deck. Layout decisions focused on balance between atmosphere and structure, ensuring that the presentation functioned as a practical storytelling tool rather than a purely visual showcase.
The resulting pitch deck communicates the identity and scope of Il Circ through a restrained visual system that supports narrative understanding and positions the series clearly within its genre context.
