This promotional video was created to communicate the core functionality and value of SelfStir’s platform through a clear and concise animated format. The objective was to introduce the concept of 360 degree feedback while providing an accessible overview of the platform’s interface and benefits within a short runtime.
The process began with research into 360 degree feedback models and an analysis of SelfStir’s product offering. A storyboard was developed to structure the narrative and define key moments in the animation. Visual elements including graphics, text overlays, and motion sequences were designed to align with SelfStir’s brand identity while maintaining clarity and visual consistency.
The final animation was produced as a 60 second video, balancing informational content with visual pacing. Voiceover narration was incorporated to support comprehension and guide the viewer through the key messages in a clear and structured manner.
The resulting video functions as a straightforward promotional and explanatory asset, accurately representing the platform and supporting clear communication of its purpose and features.